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Where is your organization on the ecommerce journey? (choose one)
Need direction
Crawl/Walk/Run
Investing resources but not gaining traction
Fastest growing channel
E-commerce is our only channel
When thinking about ecomm as a channel for your business – how would you characterize your goals for next 3-5 yrs? (select all that apply)
Set foundation and get basics right
Scale the channel – invest to break-even
Follow the shopper: fastest growing channel (ecomm to be top 5 customer)
How do you plan to resource to achieve this goal? (select all that apply)
Outsource exclusively
Start with existing internal sales & marketing departments
Hire accomplished ecommerce expert
Mix of internal and external
Create separate and distinct internal ecommerce department
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